A medical supplier wanted to support the businesses of medical professionals because these professionals went into their line of work because they were, at their core, healers — and not business people.
Asking them to sit through a course on how to calculate their net profit in the abstract, using canned examples and story problems that didn’t apply to their work as medical professionals, simply wasn’t going to work. These learners needed learning activities they could immediately apply to their own situations.
Enter business school, LEL-style: Instead of abstract instructor-led training on profits, losses and liabilities, we leveraged learners’ sales information, expense data and client feedback. Using their own data, in the same formats they used at the office, learners calculated their profit margins and other key business measures, then used the information to make business decisions.
Leveraging their own materials, in familiar formats, ensured that learners’ new skills transferred directly to their work, with nothing lost in translation, and empowered them to run more successful businesses.